Genoveva is a lovely Rhododendron catawbiense hybrid that has shown its resilience as it has been around for over 100 years. Its unique blend of purple and white flowers with a bright gold pattern on the upper dorsal makes for a spectacle in any garden. It has attractive hardy green foliage that makes for a nice skirting. 

You will want to give Genoveva full sun to partial shade and well-draining conditions. It has a nice, even growth habit that reaches around 5' tall at maturity. Cold hardy -20°F when protected from windchill.